the most actionable editorial analytics in the world
Smartocto is a content analytics software solution that's best in class and trusted worldwide. We help storytellers like you understand your audience - and help you make smarter content decisions.
new programme
user needs labs 3
Join a new year-long programme led by smartocto, Dmitry Shishkin and FT Strategies.
Designed for forward-thinking news publishers, this programme combines data, editorial strategy and artificial intelligence to help newsrooms sharpen their audience-centric storytelling.
Over twelve months, you will work with peers and experts to turn insight into action.
What do smartocto's features look like?
see smartocto working
Get in touch
We’re excited to show you how smartocto’s smart decision-making tool and AI-driven features can support your newsroom or media organisation.
Book a demo and one of our team members will show how our actionable editorial analytics can help you turn data into impactful content decisions.
User Needs for Sports
Sport coverage is different from regular journalism. But just as news production has been optimised through user needs for news, so too can sports content. It just needs a sport-specific focus.
Smartocto and Dmitry Shishkin have teamed up again to build a User Needs for Sports Model. The goal is simple: help sports publishers everywhere create stories that are genuinely valuable for a clearly defined audience.
Smartocto introduces decisions: an AI-powered newsroom assistant
In an era where artificial intelligence is both exciting and unsettling the media industry, smartocto is taking a practical step forward. We are introducing smartocto Decisions, a new AI-powered feature, designed to support editors and journalists in making smarter, faster and more confident decisions. The tool turns complex data into actionable guidance, helping newsrooms move from dashboards to strategic decisions.
