the most actionable editorial analytics in the world
Smartocto is a content analytics software solution that's best in class and trusted worldwide. We help storytellers like you understand your audience - and help you make smarter content decisions.
Labs 4.0 - your route to audience-centricity starts here
Audience-centricity is the buzzword of 2026 - but it’s not just a phase. Ensuring that your output matches your audience’s needs and expectations is not only vital for engagement - it’s essential for the sustainability of your newsroom, too.
We created the User Needs Labs programme to help train and guide newsrooms just like yours towards this goal - and the next session will start in October 2026. It will be led by smartocto, Dmitry Shishkin and FT Strategies and it’s incredibly powerful. Over the course of six months or a year, Labs 4.0 will help publishers strengthen their audience-centric approach to news coverage through data and AI.
User Needs for Sports
Sport coverage is different from regular journalism. But just as news production has been optimised through user needs for news, so too can sports content. It just needs a sport-specific focus.
Smartocto and Dmitry Shishkin have teamed up again to build a User Needs for Sports Model. The goal is simple: help sports publishers everywhere create stories that are genuinely valuable for a clearly defined audience.
What do smartocto's features look like?
Get in touch
We’re excited to show you how smartocto’s smart decision-making tool and AI-driven features can support your newsroom or media organisation.
Book a demo and one of our team members will show how our actionable editorial analytics can help you turn data into impactful content decisions.
client case
How smartocto Decisions helps newsrooms sharpen their online strategy
Finnish media outlet Turun Sanomat has been piloting Decisions, the AI-powered newsroom assistant recently launched by smartocto. The people at the centre of it are keen to see it continue.
Smartocto and WoodWing join forces
Two leading systems in content creation and data analysis are teaming up. The result: realtime insights and automated tips available directly inside WoodWing Studio. Journalists and editors working in WoodWing Studio can now access smartocto without ever leaving their CMS.
The two companies are announcing an official integration that brings editorial analytics directly into the WoodWing environment. This will eliminate one of the biggest frustrations on modern newsrooms: the endless switching between tools.
