actionable insights on your stories
Know how to act on the numbers
Data-rich insights are absolutely essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. That's where our alerts come in. We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
from strategy to smart predictions
The value of your stories yesterday, today and tomorrow
Reach, impact and value are not the same thing. Want to know the real value of your stories? Based on extensive historical analysis and real-time content analytics, our tool helps you get the answers. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
The User Needs Model 2.0
The evolution of audience-driven publishing
The new model is more comprehensive and actionable than those before it, and its visualisation is strikingly clear. One of the original user needs has been reframed; two new users have been added.
Your guide to start working with user needs
You're interested in implementing the User Needs Model 2.0 into your own newsroom? Great! We truly believe that we have created something that's helpful for every newsroom and media brand out there.
our story approach
From idea to publication to optimisation
The story is at the centre of your content creation workflow. Our Story Life Cycle is an ongoing process of eight phases that are part of story creation, and we've built our analytics tool around it. From how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle approach lets you ask the right questions at the right time. All supported by data analysis. There's more to content analytics than pageviews, much more.
smartocto proudly works with
blogs and more
For more engagement, choose the best news format
Finding the best angle for your story is only one part of the puzzle: you must also choose a suitable format to present the narrative in. Check these tips.
5 questions about smartocto’s Content Performance Indicator
Smartocto believes that editors need to have one overall metric that tells them how their audience feels about their content: a Content Performance Indicator.