smartocto's solutions

news & publishing

business & brands

performance & sports

stories &
user needs

retail &
e-commerce

smartocto
academy

new programme

user needs labs 3

Join a new year-long programme led by smartocto, Dmitry Shishkin and FT Strategies.

Designed for forward-thinking news publishers, this programme combines data, editorial strategy and artificial intelligence to help newsrooms sharpen their audience-centric storytelling.

Over twelve months, you will work with peers and experts to turn insight into action, strengthen editorial decision making, and build a more meaningful, sustainable relationship with your audience.

What do smartocto's features look like?

reports

the information you need, when you need it

dashboards

customisable big screens to keep you sharp

smart notifications

tips and suggestions suited to your workflow

A/B testing

tests to show which headlines, intros or images work best

quadrant model

smart visualisations showing which stories work for your audience

user needs tagger

automated content classification for historical data sets

AI overlay

super smart content editing suggestions in any browser

decisions
(AI agent)

smart agent designed to support editing decisions

video analytics

reports to show engagement and where traffic originates from

see smartocto working

Get in touch

We’re excited to show you how smartocto’s smart decision-making tool and AI-driven features can support your newsroom or media organisation.

Book a demo and one of our team members will show how our actionable editorial analytics can help you turn data into impactful content decisions.

Contact

blogs and more

Google Discover reshapes traffic to news sites

Social platforms are sending less and less traffic to news sites, while Google Discover is sending more. Although the impact varies widely depending on your niche and content strategy, publishers should take note. This is a significant development. Here’s what that means.

Smartocto introduces decisions: an AI-powered newsroom assistant

In an era where artificial intelligence is both exciting and unsettling the media industry, smartocto is taking a practical step forward. We are introducing smartocto Decisions, a new AI-powered feature, designed to support editors and journalists in making smarter, faster and more confident decisions. The tool turns complex data into actionable guidance, helping newsrooms move from dashboards to strategic decisions.